Swarovski Debuts 16 New Lab-Created Diamond Colors
Swarovski is looking to dominate in thecoloured lab-grown diamond market with the launch of 16 new stones.
The world-renowned Austrian producer ofprecision-cut crystals, genuine gemstones and created stones first launchedlab-grown diamonds in 2018.
This January, during Paris Haute CoutureFashion Week, the firm introduced coloured lab-grown diamonds to its portfolio.
According to Swarovski, its curation of 16coloured lab-grown diamonds are “the most extensive, sophisticated assortmentof hues available on the global laboratory created diamond market today”.
The fancy colours in the new Swarovski CreatedDiamonds collection are arranged according to four pillars, each referencingone of the creative communities in which the company has always played a vitalrole: fashion, art, music and architecture.
These four pillars pay homage to Swarovski’shistory of mutually creative collaborations, and to the creativity on whichSwarovski’s heritage and enduring ingenuity were built. Each pillar containsfour cushion cut laboratory created diamonds, led by a hero colour – theboldest of the four – available in a 2.5 carat size. The other three coloursare 1.25 carats each.
Every laboratory created diamond isimmaculately cut and polished according to the Swarovski standards of precisionand excellence, and in order to maximize their light, life and colour.
“Swarovski Created Diamonds are the marriage ofart and science, with a touch of magical realism,” explains MarkusLanges-Swarovski, Member of the Executive Board. “It’s also a true celebrationof human ingenuity and creativity, which is what inspired us to build the colorconcept on four other man-made wonders: Fashion, Art, Music and Architecture.”
“I’d like to think that these stones haveendless potential and are able to bring any idea to life. The colours, cuts andsizes are created to inspire jewellery that has never been made or even dreamedof. It’s a toolbox of unlimited creativity,” Markus Langes-Swarovski adds.
When Swarovski launched laboratory createddiamonds it was a natural progression for the company, building on its125-year-heritage of artistry and innovation.